Things that You Must Know About Google Expanding the People Also Ask Feature
The PAA or that People Also Ask feature has various questions that are connected to the query being search first and this is displayed in the search results on the desktop as well as the mobile. If a user would click on a certain question in such PAA feature, such drop-down would appear with those featured snippets known as the quick answers from a different search result.
For many PAA results, every time that the user would be clicking such extra PAA question, the new dynamically loading question would then be shown below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. It was in the summer of 2015 that such PAA feature was initially shown. You have to know that such organic search feature is actually part of Google’s continuing efforts to improve the user’s search experience and for keeping the searches in Google interface a lot longer.
Know that unlike such featured snippets, the People Also Ask feature is certainly moving around the first page of these result pages. However, a lot of the PAAs showed below on the first SERP.
There had been that increase in popularity of the People Also Ask feature when Google put this in 2015. It is quite important for you to know that the PAA is considered to be one of the quickest growing search result page features and this is a lot faster even to those featured snippets which are known as quick answers.
What you should know is that such PAAs actually show in 70 percent of the search results that show snippet and this seems to be using the same source for answering the featured snippets and the different PAA questions. Such actually means that ranking the answer to that featured snippet as well as PAA question may result in many instances of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
If you try to rank like the answer in People Also Ask question, you have to optimize in the same way like how you would for that featured snippet. It is really essential that you answer the question in that concise, clear, authoritative manner. Having that question or answer to content would give a much better experience for the user by aligning the intent of the user with the relevant content.
It would be great that you go through the website so that you will be able to get more info on the benefits of Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.